SFRA as the commerce foundation
Used Salesforce Storefront Reference Architecture to replace static purchase pages with configurable commerce behavior, merchant-owned content, and a safer extension model.
Education EcommerceEnterprise SFRA migrationTechnical Lead / SFCC Frontend Engineer
SFRA Migration Solutions for an Education Commerce Platform
Moved static AEM purchase journeys into Salesforce Commerce Cloud SFRA so merchandising, checkout, subscription terms, and order operations could scale without constant engineering dependency.
#1
SEO leadership
The published SFRA migration case study ranked number one on Google for 3 of the past 10 weeks for SFRA migration solutions.
9/10 weeks
Search durability
The case study stayed in the top 10 for 9 of the past 10 weeks, strengthening thought leadership around SFRA migration solutions.
~30% fewer checks
Order operations
Reduced manual review pressure for eligible single-shipment orders through better record lookup, cleaner checkout data, and automated handoff paths.
Challenge
The education business was running commerce journeys through static AEM pages, which slowed product updates, merchandising tests, and subscription changes.
Subscription ordering required more flexible term selection, better school and teacher data capture, and fewer manual customer-care checks after checkout.
The platform needed an SFCC/SFRA foundation that could support promotions, recommendations, operational visibility, and future storefront releases.
Technical Approach
Rebuilt the core buying journey in SFRA while preserving the familiar customer path and moving commerce control into Salesforce Commerce Cloud.
Implemented configurable full and half subscription terms, single and multi-item shipping paths, promotional visibility, and structured order data.
Added recommendation and upsell touchpoints that gave merchandising more control without interrupting checkout momentum.
Architecture Decisions
Implementation choices tied to business impact
SFCCSFRABusiness ManagerJavaScriptTypeScriptjQueryGit
Custom subscription checkout
Extended cart and checkout behavior around education-specific subscription terms, shipment scenarios, teacher records, school information, and clearer order review.
Operational load reduction
Reduced manual order verification by locating existing teacher and school records and allowing eligible single-shipment orders to move through cleaner fulfillment paths.