SFRA as the commerce foundation
Used Salesforce Storefront Reference Architecture to replace static AEM experiences with configurable commerce capabilities and stronger merchant control.
Education EcommerceEnterprise SFRA migrationTechnical Lead / SFCC Frontend Engineer
SFRA Migration Solutions for an Education Commerce Platform
Migrated static AEM commerce journeys to Salesforce Commerce Cloud SFRA, adding configurable subscription terms, upsell recommendations, checkout improvements, and partially automated order processing.
#1
Search visibility
The published SFRA migration case study ranked number one on Google for 3 of the past 10 weeks for SFRA migration solutions.
9/10 weeks
Top 10 presence
The case study stayed in the top 10 for 9 of the past 10 weeks, supporting thought leadership around SFRA migration solutions.
Partially automated
Order operations
Reduced customer-care burden by automating valid single-shipment order flows and making order data easier to review.
Problem
The education business relied on static AEM pages that made product configuration, dynamic content, and enhancements slow because many updates required code changes.
Subscription ordering needed stronger ecommerce capabilities, including configurable print and digital terms, clearer order data, and fewer manual customer-care steps.
The business needed a future-ready SFCC/SFRA storefront that could support promotions, recommendations, checkout options, and operational transparency.
Approach
Implemented SFRA storefront journeys that preserved the customer path while moving commerce management into Salesforce Commerce Cloud.
Built custom cart and checkout functionality for full and half subscription terms, single or multi-item shipping, and improved promotional visibility.
Added intermediate upsell logic and recommendation patterns so merchandising could improve discovery without creating friction in the buying path.
Technical Decisions
Why the implementation choices mattered
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Custom subscription checkout
Extended cart and checkout behavior to support education-specific subscription terms, shipment scenarios, teacher data, and school information.
Operational automation
Reduced manual order verification by locating existing teacher and school records and allowing eligible single-shipment orders to move forward automatically.