Business-editable modules
Built Page Designer components so business teams could assemble campaign pages and promotional content without waiting for custom development.
Luxury EcommerceOct 2024 - PresentTechnical Lead
Global Commerce Experience Platform
Built scalable SFCC storefront modules for a global luxury commerce experience across Page Designer, localization, analytics, consent, and campaign delivery.
8+ reusable
Campaign modules
Enabled repeatable promotional, product, and content modules for faster campaign assembly across global storefronts.
~40% faster
Marketing velocity
Reduced dependency on engineering for repeat campaign pages through merchant-editable Page Designer components.
Consent-aware
Script governance
Connected analytics and privacy controls so tracking could operate with stronger consent handling and less storefront risk.
Challenge
Global storefront teams needed reusable promotional widgets, product modules, and campaign content that could support multiple locales without one-off engineering work.
Analytics and privacy requirements had to be implemented without slowing storefront performance, campaign measurement, or regional compliance work.
Business users needed more control over marketing pages while engineering kept the storefront stable, reusable, and production-ready.
Technical Approach
Delivered React-based UI components and SFCC Page Designer modules for promotional widgets, product displays, and dynamic marketing experiences.
Implemented localization features across countries, languages, and currencies while coordinating with commerce APIs and third-party services.
Integrated Google Tag Manager and OneTrust consent management with performance-aware script governance.
Architecture Decisions
Implementation choices tied to business impact
ReactJavaScriptSFRAPage DesignerGTMOneTrustHTML5CSS3
Analytics with consent control
Implemented GTM and OneTrust together so campaign measurement, behavior tracking, and cookie consent stayed aligned across regions.
Performance-aware rendering
Protected page load behavior through efficient rendering, third-party script discipline, and careful integration of marketing tools.