Business-editable modules
Built Page Designer components so business teams could assemble dynamic marketing pages and promotional content without developer intervention.
Luxury EcommerceOct 2024 - PresentTechnical Lead
Global Commerce Experience Platform
Built and optimized SFCC storefront experiences across multi-locale ecommerce, Page Designer, analytics, privacy consent, and campaign-driven marketing modules.
Multi-locale
Markets
Supported storefront experiences across different countries, languages, currencies, and regional business requirements.
Improved
Marketing velocity
Enabled business teams to publish dynamic campaign and promotional pages through reusable Page Designer components.
GTM + OneTrust
Compliance
Connected analytics and consent management so campaign tracking could operate with stronger privacy controls.
Problem
Global storefront teams needed reusable promotional widgets, product display modules, and dynamic marketing content that could support multi-locale ecommerce operations.
Analytics and privacy requirements had to be implemented without degrading storefront performance or slowing campaign delivery.
Business users needed more control over marketing pages and promotional content without requiring developers for every content update.
Approach
Developed React-based UI components and SFCC Page Designer components for promotional widgets, product modules, and dynamic marketing experiences.
Implemented localization features across countries, languages, and currencies while coordinating with commerce APIs and third-party services.
Integrated Google Tag Manager and OneTrust consent management to support analytics, campaign tracking, and privacy compliance across regions.
Technical Decisions
Why the implementation choices mattered
ReactJavaScriptSFRAPage DesignerGTMOneTrustHTML5CSS3
Analytics with consent control
Implemented GTM and OneTrust together so user behavior tracking and campaign measurement respected cookie consent requirements.
Performance-aware rendering
Improved page load behavior through efficient component rendering, script management, and careful integration of marketing tools.